The Brand Of Adventure Sandals - 988 Words

A product I bought recently was a pair of adventure sandals (as I call them) for my three year old daughter. She was in need of a pair of shoes for various types of play and outdoor activities for the summer season. My family participates in a lot of outdoor activities in the summer such as hiking, boating, biking and various beach activities so she needed a pair of shoes that are durable and have good traction. There were three brands of adventure sandals I considered for this need; Keen, Chaco and Teva. The three brands are similar in product attributes and price. The other factor was if my daughter liked the way they looked and felt which is a big deal with a three year old. This purchase was a medium involvement purchase. It was a not a low involvement purchase like purchasing a drink or food for dinner but not high involvement either like buying a car or a house. It is a product that we will be using for my daughter for one year, since she will grow out of them. Functionality is very important to me for her shoes since I want her to be safe and have fun in them then we can donate or sell them, worst case scenario throw them away if they are really beat. I evaluated my options based on cognitive evaluation and habit. In other words, two of the brands I chose (Keen and Teva) as alternatives were brands I was familiar with (habit) and the other brand had the same product attributes. In addition, I bought these shoes for the way they looked, considered each sandalShow MoreRelatedBenefits Of Using A Hybrid Lifestyle1550 Words   |  7 Pageswould be a shoe, such as their famous Newport sandal.   The actual product is the Newport featuring the Keen brand name, Keen’s quality manufacturing and design, Keen’s own packaging, and any customizable features that the customer may have requested, such as uniquely colored straps.   This image is what most consumers would picture when they think of Keen shoes; it is the finished physical product.   Finally, the augmented product is the completed Newport sandal plus home delivery of the product (if orderedRead MoreInnovation Club Med3659 Words   |  15 PagesBasically, busines s strategy of Club Med was concentrated on its original members - young adults. Year by year Club Med made technological internal and external developments. Also marketing strategy changed from word-of-mouth to the globally recognized brand of family vacations.   Geographically Club Med expanded rapidly fast. In 1950s hotels were located only in Montenegro, Italy, Spain, Mexico, Israel, Morocco, Tunisia, France, Switzerland and Greece, and now Club Med resorts located in more than 80Read MoreMarketing Plan for Running Shoes1480 Words   |  6 Pageslearning and not professional about the task given by the lecturer. 2.4 Industry Definition The footwear manufacturing industry comprises establishments primarily engaged in manufacturing footwear of any material. This classification includes sandals and slippers, industrial footwear, therapeutic shoes, boots, shoes, and footwear components and accessories. (www.ic.gc.ca ,10:42pm 12/11/2013) 3.0 Situation Analysis GooGo is a newRead MoreBusiness Description And Vision Statement1348 Words   |  6 Pagesparticipating in social activities. They are always on top of the latest fashion and never scared to stand out and be their self. Finds excitement in trying new things. Life Style: daily life includes dinner parties, press tours, always up for an adventure, traveling, exercise, boat rides, spending time with friends, and working. Hobbies: late night walks to find inspiration, reading, wine tasting, Internet savy, always on her phone and the Internet checking for the latest fashion and shopping Da’JaRead MoreSynopsis Of An Tie Shoes 1096 Words   |  5 Pagesto purchase these sacred items. Finally, you are ready to learn to tie your shoelaces. You have your shoes, you have the style, and all that is left is the moment you have been waiting for; to tie your shoe’s laces in a perfect bow. Pulling your brand new shoes out of their box proceed to slide them on as you demonstrated before buying them. With that crisp, fresh new shoe smell, grab one lace in each of your hands and pull the two laces toward yourself. This allows the shoe to become snug enoughRead MoreCrocs Marketing Plan14993 Words   |  60 Pagesstarting in August 2009 and will cover the period until December 2012. In the short term, changes in Crocs’ brand portfolio and new footwear products should attract new segments and increase the target market. Rather than entering new markets, Crocs should stick to its core business of creating quality footwear and use its Croslite material for the new types of footwear. A new fresh and cool brand called Gators will carry sneakers, athletic shoes and casual shoes to attract the teenager segment. FurtherRea d MoreLux Marketing Mix9703 Words   |  39 Pageswith one of its premier brands LUX. HUL leads the market in the toilet soap category with 54.3% market share. Lux has inched up to be on par with Lifebuoy in HULs soaps portfolio. The Lux brand now has an almost equal market share as Hindustan Levers largest selling soap brand - Lifebuoy. This report gives an overview of the history of the company and the brand Lux, the various strategies adopted to survive in the market for over 75 years and the various competing brands. The promotional activitiesRead MoreMarketing Strategies of Godrej6674 Words   |  27 PagesJasani Company, V3 Engineers, PSL Modular Furniture, etc. According to one market survey home improvements (38%) and leisure holidays (37%) as the two pursuits Indian consumers are willing to indulge in. Many of the worlds leading home fashion brands are available in India through domestic retail outlets. Interior decorating is a burgeoning industry in India. Though formerly seen as a facet of architecture, the growing middle class has caused an increased demand for custom-designed decor and furnishingsRead MoreAdvertising and Reebok6354 Words   |  26 Pages Executive summary The objective of the study was to assess the Reebok communication strategies and various means used for creating awareness among its masses. Reebok International, a subsidiary of Adidas quite successfully communicated its brand among the people. Its has created a mark in the market and has a good hold on it. Reebok India is also successful. Overview of the Sector The footwear sector is a diverse industry which covers a wide variety of materials (textile, plastics, rubberRead MoreReebok Marketing Plan11312 Words   |  46 Pages(Reebok, 2011). The company was founded on one important value in the 1890’s, helping athletes run faster (Reebok, 2011). Since then the main vision has been to help athletes fulfill their potential (Reebok, 2011). Reebok is an American- inspired global brand, which celebrates individuality of the athlete while also helping the athlete to obtain goals they once thought unattainable (Reebok, 2011). Reebok is a subsidiary of Adidas Sportswear. Current Marketing Mix Product and Pricing: RealFlex Footwear